Multimedia Labs

Immersive Media Technology Experiences (IMTE):

The intersection between arts and sciences in Information and Communication Technology (ICT) has intrigued artists, technologists, and scientists since the 60′s. Computer-based art has existed since the 60′s with artists like Michael Noll and Frieder Nake. The first computer art exhibitions were held in 1965. The Leonardo journal was found in 1968. Photoshop 1.0 was released in 1990 and in the next years digital cameras appeared on the market. Pictures could be uploaded to computers and manipulated. The first multimedia Personal Computer was released in 1991. With the advent and the evolution of the personal computer, the web, software tools like Adobe Photoshop, and electronics tools such as cameras and mobile telephones, there has been an explosion of both production and sharing of digital content. Artists need software technology for creating and evolving their artwork. Theoreticians aim at understanding the consequences of software to art practices. Technologists see the contact with artists as a source of innovation.

Immersive Media Technology Experiences (IMTE) is a key concept incorporating several disciplines including Media Technology, Information and Communication Technology, and Media Studies. In this way IMTE can encompass diverse core competencies covering fields such as communications, information retrieval, entertainment and social networks. The scientific platform of Immersive Media Technology Experiences makes use of today’s new digital media and merges these into social networks by connecting people in a whole new way creating collaboration spaces. A strong emphasis on experiences achieves full focus on the users and their requirements and needs, enabled by the developed experience model describing the complete media technology eco system from content representations to its usages and social, economic and cultural impact.

The areas of research and innovation are linking together three main Focus Areas: User, Content and Infrastructure. The glue in the linking is by the Users interacting with the Content through devices connected to the Infrastructure. Such Interactions and Devices demands New Digital Media and abilities for the Content to Adapt to User requests and the available Infrastructure (Networked Media Handling). This structure allows for piloting new advanced applications and services such as Digital Storytelling, Digital Art, Serious gaming, Presence and immersive experience (interactivity) etc.

IMTE is linked to ARTEC.

Check our Research

Take a peek inside our Multimedia labs


Global Allience for Media Innovation

Cafe Media

Storytelling using Virtual Reality

Aura Lab

Acoustics Lab


Multi-use Playspaces